Traditional Job Descriptions
Experience and Skills
1. BS degree, MBA a plus
2. 5 years of experience in consummer products
3. Srong market research
4. Heavy Web analytics experience
5. Good team skills a must
Performance Profiles
Desired Results, Deliverables
1. Upgrade the product marketing and new product launch process.
2. Develop new online and direct description channels.
3. Prepare a comprehensive competitive analysis report in the first month.
4. Lead mssiave build up in online and multimedia advertising programs.
5. Cordidate all product launch activities with procurement and distribution.
Source: Lou Adler, Hire with your Head, John Wiley $ Sons. Inc, 2007
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